3. Do try out different types of emails
Design two different types of emails and send one to half of your email list and the other email to the other half. You can look at which email did better, giving you a better idea of how you should be presenting information to your audience.
4. Don’t send out your email without looking it over
Avoid embarrassing typos by editing your email and giving it a thorough look before sending it out. Send a test version of it to yourself to see what it looks like in your inbox, on your computer, and on your phone. Make sure it reads the way you want it to!
5. Do make a goal for your email
Is the goal to get more clients to sign up for a workshop? To have them read your blog? Make the intention of your email clear so you can assess if your email was successful or not.
6. Don’t worry if not everyone opens your email
According to Mailchimp, the average open rate for real estate marketing emails is around 19%. This doesn’t mean people aren’t interested! These statistics show a typical pattern in how people react to email marketing. Remember, sometimes it’s about quality, not quantity!