Email Marketing Do's and Don'ts

Using email as a marketing tool can be an effective way to stay in touch with your clients, but it can also be easy to use in the wrong way. To help keep your emails consistent and relevant, there are some key do’s and don’ts to keep in mind!

Top 9 Email Marketing Do’s and Don’ts

1. Do write a compelling subject line

Make your subject line and pre-header text short, to the point, fun, and exciting! The more eye-catching they are, the more interested people will be.

2. Don’t send emails too frequently

No one likes an overcrowded inbox! A weekly email is a great way to keep your readers engaged without overwhelming them with content.

“Create a schedule for your emails and stick to it! Try not to overwhelm your readers with too many emails.”

3. Do try out different types of emails

Design two different types of emails and send one to half of your email list and the other email to the other half. You can look at which email did better, giving you a better idea of how you should be presenting information to your audience.

4. Don’t send out your email without looking it over

Avoid embarrassing typos by editing your email and giving it a thorough look before sending it out. Send a test version of it to yourself to see what it looks like in your inbox, on your computer, and on your phone. Make sure it reads the way you want it to!

5. Do make a goal for your email

Is the goal to get more clients to sign up for a workshop? To have them read your blog? Make the intention of your email clear so you can assess if your email was successful or not.

6. Don’t worry if not everyone opens your email

According to Mailchimp, the average open rate for real estate marketing emails is around 19%. This doesn’t mean people aren’t interested! These statistics show a typical pattern in how people react to email marketing. Remember, sometimes it’s about quality, not quantity!

“Pay attention to which emails do the best with your readers! This information will help guide you when you send out emails in the future.”

7. Do keep track of your statistics

If some of your emails have higher open rates than others, consider formatting your future emails in that style. The emails people have interacted with in the past can help you design successful emails later on.

8. Don’t get your readers stuck

You are required to offer people an option to ‘unsubscribe’ from the emails they’re sent. Email may not be how one client likes to communicate, so if they can opt-out, they will feel better and be able to follow you and get your updates on a different platform!

9. Do personalize your content

People love personalization. If you can, personalize emails you send with the names of your clients. They will appreciate the personalization, and they are more likely to open an email that is being sent directly to them.