It takes three seconds for an employer to look at your resume and determine if you are the right candidate for a position. After those initial three seconds, if it seems like you may be a good candidate, the employer will keep reading your resume to look at your history and accomplishments. Marketing your business works similarly.
First impressions matter. Just as it takes only three seconds for an employer to make an initial judgment about a candidate, it takes just seconds for potential clients to make a judgment about you based on your marketing. If at first glance, your marketing looks clean, professional, and engaging, these people will continue reading, giving them a chance to read what you have to say. Once they’re reading, you have their attention and the opportunity to sell yourself.