How to Boost Interest in Your Listings

Sell a home faster with these tips

In a market where there is more interest than inventory, houses are selling quickly. But, sometimes you come across a listing that just doesn’t sell as fast, or as fast as your clients need it to.

There are a few ways to remedy this, and the more prepared you are with creative ideas to sell that hard to move listing, the faster you’ll be able to respond.

Creative Ideas to Sell Your Listing Faster

1. Highlight Unique Features

People love to know what makes a house different and special. Show off some of the unique features and highlight its best attributes to increase interest.

Use your marketing and showings to explain to potential buyers what makes this home different from other houses at similar price points, so they can see what makes this specific home worth asking price. For example, showcase recently replaced hardwood floors or how lovely the neighborhood is.

“Don’t be afraid to stage rooms with unique purposes. Use staging to show off what makes the home special.”

2. Stage, or Re-Stage

Often, part of the problem is that buyers can’t picture themselves living in the home. Getting a home professionally staged can help show off different features of the home and define the rooms. For example, stage a partially unfinished basement as an in-home workout room.

To make an outdated home feel more current, stage the home with modern furniture or accessories. This will help show how their decor will completely change the feel of the house.

3. Host a Virtual Open House

Open houses are usually a great way to draw in interested buyers, but social distancing has made it a bit more difficult. While open houses are still happening in some locations, some people may be less interested to head out to view a house in person.

Consider hosting a virtual open house or recording a video tour for buyers to watch later. Virtual tours allow prospective buyers to get a feel for the new house without leaving the safety of their current home.

If you’re looking for some tips on hosting a virtual home tour, check out six tips here!

“Creating a consistent marketing plan will keep potential buyers in the know.”

4. Send Out More Consistent Marketing

A great way to capture more interest is to send out more consistent marketing. Send out brochures, postcards, emails, and make it clear to your audience that this house is for sale and it is going to be a great fit for one of them. If people aren’t aware that a home is for sale, they won’t know it’s available to look at.