How to Create a Consistent Marketing Plan for Your Business

Learn how to market your business effectively.

Navigating the world of marketing can sometimes feel overwhelming. There are so many options out there that it can be hard to know where you should focus your time, energy, and resources.

To get the most out of your money and your marketing plan, follow these steps!

1. Identify your target market and clients.

Before you begin to create a marketing plan, determine who you want to reach. Without a targeted audience, your marketing can’t be effective.

Your target market could be:

A specific neighborhood
People who live in certain types of homes
First-time homeowners
People looking to buy more property to expand their portfolio

Our on-demand marketing portal includes a list management system allowing you to specifically target the neighborhoods and home types you want to reach. Check out our portal here.

“Your target audience can be different for different direct mail marketing campaigns.”

2. Determine your budget.

Your budget needs to allow you to spend enough money that you can send professional and effective marketing materials to a broad enough audience, but not so much that your ROI isn’t practical.

Beyond your financial budget, you also need to think about your time budget. Make sure you have enough time in your schedule to complete your marketing campaigns.

3. Identify how to reach your target market.

There are many ways to advertise to your potential clients. Direct mail marketing is a useful option. You can also reach potential clients on social media, through advertising and email. It’s best to design marketing campaigns that use a few different methods, allowing you to reach people frequently and effectively.

“Combine different methods of marketing to reach your target audience effectively.”

4. Sign up for Homelife.

One of the easiest ways to create a consistent and effective marketing plan for your business is to sign up for Homelife. Homelife is for agents who want to send consistent marketing but don’t have time to put together quality information and market stats. The time you save allows you to focus on closing deals.

Homelife also offers market exclusivity, meaning you will be the only agent sending Homelife to a specific area. This allows you to reach your target audience every month.

Contact My Marketing Matters for more information about signing up for HomeLife!

5. Set up a marketing calendar/plan that fills in the rest of the time.

Once you have Homelife set up, it’s easy to fill in the rest of your monthly marketing calendar with other customizable direct mail pieces from our online portal or with marketing emails and social media posts.