How to Get the Most Out of a Seller’s Market

November 9, 2020

Low supply and high demand don’t guarantee a sale. Get tips on how to make the most of a seller's market.

Supply and demand drive the housing market, and when supply is down, and demand is high, sellers often come out ahead. As the agent, there are steps to take to position homes for faster turnaround, more significant sales, and more offers since a seller’s market isn’t guaranteed.

To set you and your clients up for success, we’ve gathered six tips for selling during a seller’s market.

"Limited showings can help ensure that people are serious about putting in offers and make a home seem exclusive and unique."

1. Scheduling showings to drive interest.

A seller’s market puts homes at an advantage because fewer homes are available. Even though there is less supply, you can give your listings a significant advantage by scheduling limited showings.

Limited showings can help ensure that people are serious about putting in offers and will encourage buyers to set up a time to view the home as soon as they can. The earlier people come in to see a home, the more likely it will be to have fewer days on the market.

2. Use photography to your advantage.

Photography will help show off what makes a home valuable, and high-quality images help get the message across even more effectively. It may be possible to take photos yourself, but working with a professional real estate photographer makes a big difference.

Professional real estate photographers will be able to:

Capture the unique features of the home
Shoot the house in the best light
Represent the size of the home with more accuracy
Edit photos quickly and skillfully

Great photos can also help sell a home faster!

For more tips on working with real estate photographers, check out our tips here.

3. Stage to sell.

One of the most effective ways to sell a home is to stage it to sell. Staging can be as simple as rearranging the furniture in a room and putting some of the current owner’s belongings in storage, but it can also go as far as hiring a team, renting furniture, and repainting.

However, you decide to stage the home, cleanliness, organization, and light are surefire ways to improve a space. What’s in style changes frequently, and staying on top of those staging trends will help your clients receive great offers and help you close deals quickly.

For more staging tips, check here!

"Staging a home successfully will mean it can show off the best features of the space while making it easy for buyers to envision themselves moving in."

4. Market the property.

Marketing the home is a great way to get the word out that it’s available. Get brochures printed to make the unique features stand out, and use a 16 pt coated cover to give your printed brochures a high-end, luxurious feel.

If you’re looking to reach more people, consider sending out a postcard with information on the listing. To organize your mailing lists, quickly customize templates, and get the postcards into the mail, start designing on the My Marketing Matters portal today!

5. List the home on the right day.

Like anything, certain days are more beneficial to selling homes than others. Depending on the goals of the sellers, you may decide to wait to list the house.

According to CNBC, Wednesdays are a great day to list a home for higher offers, and Thursdays are the day to list if you want to get the house off the market quickly.

6. Explain the benefits of selling now.

Beyond being easier to sell a home during a seller’s market, there are many more reasons why a seller’s market can encourage your clients to sell now instead of waiting.

Some of the reasons not to list now include:

Having more than one mortgage at a time.
The seller’s market will not last forever.

If your clients are looking to sell, they may not want to be responsible for more than one mortgage. Listing a home during a seller’s market will help the home sell quickly, limiting the amount of time your clients risk being responsible for multiple home payments.

Seller’s markets also inevitably end. If it’s close enough to when your clients were planning on selling their home anyway, they may want to jump at the opportunities available to them during a seller’s market.

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