Send out a postcard with your name and face prominently displayed. There are tons of ideas for what you can put on the postcard, but none of the information will be as important as your name, face, and contact information! Make sure they’re listed clearly and prominently so potential clients won’t forget it. For this first outreach, introduce yourself, tell this new farm about your experience, where you’re from, and why you’re interested in working with this new neighborhood. Remember to keep it short and sweet to you keep them engaged.
Show your clients you’re serious about their business by sending out an offer. Offer a free inspection of a free consultation. Let them know you can also order high-quality mailings and brochures as your advertising to show them that you’re at the top of your game!
A personal note is a great way to gain familiarity. If your new farm is on the smaller side, you can send a handwritten note to each home. If your farm is larger, you can focus on sending a note to residents who have lived in their homes for over ten years. Don’t push them to sell their homes, but let them know that you will be there when they are ready to do so. They will remember the personal outreach and appreciate what it means. The better they know you and know that you care, the more likely they are to work with you.