August is a busy time of year. The summer real estate season is coming to an end, schools are starting, and you might be looking for something new to focus your energy on. One way to fill time while continuing to help your business grow is by introducing yourself to a new farm.
Introducing yourself to a new farm may seem daunting, but it doesn’t have to be. We’ve thought of a few ideas on how to make the process more manageable!
“A new farm is within reach!”
Send out a postcard with your name and face prominently displayed. There are tons of ideas for what you can put on the postcard, but none of the information will be as important as your name, face, and contact information! Make sure they’re listed clearly and prominently so potential clients won’t forget it. For this first outreach, introduce yourself, tell this new farm about your experience, where you’re from, and why you’re interested in working with this new neighborhood. Remember to keep it short and sweet to you keep them engaged.
Show your clients you’re serious about their business by sending out an offer. Offer a free inspection of a free consultation. Let them know you can also order high-quality mailings and brochures as your advertising to show them that you’re at the top of your game!
A personal note is a great way to gain familiarity. If your new farm is on the smaller side, you can send a handwritten note to each home. If your farm is larger, you can focus on sending a note to residents who have lived in their homes for over ten years. Don’t push them to sell their homes, but let them know that you will be there when they are ready to do so. They will remember the personal outreach and appreciate what it means. The better they know you and know that you care, the more likely they are to work with you.
“Get an ice cream truck to visit the neighborhood! This is an easy, fun, and delicious way to meet potential new clients!”
Get personal! When it’s alright to do so, host an event for the community. You could get an ice cream truck to stop by the local park one afternoon, or look into sponsoring an outdoor movie night for the neighborhood. These are great ways to show you are invested in the overall quality of people’s lives in your farm! People will also appreciate working with someone who is invested in and familiar with the area.
Don’t be afraid to introduce yourself. Again, when it’s safe to do so, go around the neighborhood and knock on doors to introduce yourself. If people aren’t home, you can always leave a door hanging or a flyer for them. Include your contact information and local news and events to show that you are local.
Be honest! Your clients will appreciate the honesty. It will help them know what to expect if they decide to work with you, and it will help them understand what the process of buying or selling a house in their area will be like.