How to Survive the Real Estate Off-Season

When the market is slow, it’s hard to stay productive. The off-season doesn’t have to be downtime. Use it to your advantage by following these tips!

Brainstorm and plan events

Host an event. Hosting events is a great way to promote your company, to play an active role in your community, and to present your expertise in real estate. The possibilities of what you can do are endless.

Start planning. While business is slow, take the time to generate ideas for future events and start planning. You could hold events centered around fundraising, community engagement, talent attraction, or even hold a real estate seminar. Once you decide what type of event you want to host, you can begin the planning process and start getting some of the details handled!

“Generate ideas for future events and gatherings. Take advantage of the extra time to get a head start on planning!”

Create and upgrade your marketing campaigns

Grow your social media presence. If you already use social media to promote your company, you can take time to work on your content. Come up with new and unique posts, and plan out a schedule for when to post. Create a page on a new social media platform to reach more clients than before.

Think of creative new ways to market. If you typically market online, try sending direct mail. Give away promotional items, build a blog, host tours of neighborhoods that you sell in, or even host an event teaching new home-buyers about the home-buying process.

Make a plan for your marketing. Take all of your marketing ideas, new and old, and plan when to launch it all. If it is all planned before the market gets busy again, you will be ready to focus on your clients.

Marketing is essential for real estate. There’s no better time to improve your marketing and get your name out there!

Reconnect with clients

Keep in touch with past clients. This will allow your clients to see that you care about them, leading to more referrals, good reviews, and future business if they choose to move again.

Reach out. The easiest way to do this is to send either a handwritten note or an email to your clients. Make each letter personal, ask questions about their lives, update them on your own life, and mention any personal details you remember about them.

Invite them to meet for coffee or lunch. For clients you spent a lot of time with, or clients that are very involved in the community, catching up in person will show that you care about them.

Go through your social media and reply to any comments or mentions. Show your clients that your accounts aren’t just some business, but there are real people behind them. If they take the time to look at your posts and say something, you can take a few seconds to respond.

Connect more. You can also use this time to build stronger relationships with your clients and give them a better home-buying experience.

“Take some time to reach out to past, current, and prospective clients! They will appreciate the effort.”

Work on your networking

Find new clients for when the market gets going again. There are so many ways to discover potential new clients. You just have to get yourself out there!

Get involved with your community. Whether you attend neighborhood events or volunteer for local causes, you are going to meet many new people. Focus on being in places where you will find your target clients. As a member of the same community, these people will trust you more. And you are doing good and helping your community at the same time!

Grow your network knowledge by attending conferences and events for realtors in your area.

Expand your real estate education

Even the most experienced real estate agents can benefit from learning. Figure out what skills you want to improve or what you want to know more about and find books or articles that will teach you. You can learn more about what is currently trending or predicted to trend in the future to keep you up to date.

Attend professional and networking events. Seminars, workshops, and expos will help teach you the knowledge and skills you need to be successful. While at these events, you will be able to connect with other agents, and you can use this opportunity to grow your network and learn new tricks.