You can also tell a story about the community. The community is very important to home-buyers. They want to know all about the area where they might live. You can focus on what happens in the neighborhoods, what the schools are like, and what amenities exist. Talk about the history of the area, document all the local parks and playgrounds, or interview residents. Let home buyers know they are going to be living in a great community.
Tell a story about your business to promote your services. Talk about your brokerage, their goals, why they started, and what the culture is like there. Talk about yourself as an agent, how you work, your successes, and what it’s like to work with you. Just as clients want to know you as a person, it is equally important that they know you as a real estate agent so they can trust your work and services.
Lastly, you can use a story to promote a specific listing. Talk about the history of the property, the amenities, and the unique features. Use your marketing to attract buyers to the property.