When you start using Facebook, you have the opportunity to set up a profile or a page. A profile is for a person, while a page is for a company or an organization. Profiles are more private, and you have to request to follow them. For real estate marketing purposes, you should choose to set up a page. Pages will allow people to follow you and see your information and content without needing permission. A page also allows clients to leave reviews and recommendations, and also allows you to display contact and business information for your followers.
You can share photos, videos, updates, and other posts on Facebook. You also have the option to post polls, Q&As, and host watch parties. You can post a poll to see what fun features your followers are looking for in their new homes, like breakfast nooks, home gyms, or spacious backyards. Q&As can be used to let your followers know more about you, and you can use a watch party can to hold virtual home showings. You can also link articles relating to your brokerage, announce new listings, or hold a contest for a gift or a free home evaluation.