You can also post an Instagram story. Stories go away after 24 hours, but you can create a highlight of the story for users to see whenever they go to your profile. You can create a highlight of sold properties to give clients a better idea of your niche or one of the unique features of different homes to inspire your clients. Instagram stories have other fun capabilities like polls, Q&As, countdowns, and quizzes that you can use to be more engaging.
Photos and stories you post on Instagram can also be shared to your Facebook page! This is a great way to engage followers over multiple platforms.
Instagram also gives you the option to purchase ads. When setting up your ad, you will choose an objective and a target audience, determine your budget, and then post. You will then be able to see how your ad is doing, how many people have viewed it, and how many people have clicked on it.