Social media is a great way to market your business and gain clients and recognition. Most platforms offer different paid marketing options, but if you use your profile or page in the right way, they can serve a similar purpose. Instagram is very popular, and the visual-forward approach is easy for followers to digest. So, follow along to learn more about Instagram and how you can use it for real estate marketing.
Why should you use Instagram?
Instagram is an ideal platform for real estate agents because of how visual it is. It gives you the perfect opportunity to post pictures and videos of your listings. You can create visually appealing and engaging content and use hashtags to reach a wider audience.
“Instagram has over one billion active monthly users, with over half of them between the ages of 25-44”
As one of the most popular social media platforms, Instagram has over one billion active monthly users, with over half of them between the ages of 25-44, which also happens to be the most common home-buying age range. With so many users, you can find prospective clients and stay in touch with past ones. Because Instagram is so popular, people almost expect you to be active there, so having a page is always a good idea!
Facebook owns Instagram, and there are options to promote your posts on both platforms. You can also customize the age, interests, location, and behavior of your audience to make sure they reach the right people. Instagram has the highest advertisement engagement rate, ahead of Facebook and Twitter.
How do you use Instagram?
After you create your Instagram account, you have the option to make your account a business profile. You should do this because a business profile allows you to see statistics about your account. You’ll be able to see how many people use the link from your account to access your website, the times of day when your followers are most active (which will let you know when good times to post are), and the locations of your followers. With a business profile, you can also display the hours, address, and contact information for your brokerage.
Instagram allows you to share content in multiple ways. You can share a picture with a caption, a video, or you can choose to include up to 10 photos in one post.
“A post with multiple images is a great way to show off a property listing, as you can include pictures of different rooms in the house.”
You can also post an Instagram story. Stories go away after 24 hours, but you can create a highlight of the story for users to see whenever they go to your profile. You can create a highlight of sold properties to give clients a better idea of your niche or one of the unique features of different homes to inspire your clients. Instagram stories have other fun capabilities like polls, Q&As, countdowns, and quizzes that you can use to be more engaging.
Photos and stories you post on Instagram can also be shared to your Facebook page! This is a great way to engage followers over multiple platforms.
Instagram also gives you the option to purchase ads. When setting up your ad, you will choose an objective and a target audience, determine your budget, and then post. You will then be able to see how your ad is doing, how many people have viewed it, and how many people have clicked on it.