As a real estate agent, blog writing can be a thankless job. Between all of your other monthly tasks, blogging can feel like the last thing you want to do at the end of the day. That’s why it’s essential to work smart, not hard when it comes to your blog content. You don’t want it to be a distraction or something that takes you away from more profitable ways to spend your time. Here’s how to maximize your online content output.
Outsource Your Content
Nope, you don’t need to write your own content. As we’ve all had to learn, time is money and it’s the only commodity we’ll never be able to make more of. If you’re a writer at heart, then feel free to indulge your passion for the written word, but otherwise, this is one task you can easily outsource thanks to gig sites like Fiverr and Upwork.
Make it Unique
You don’t want to look at your competition and write articles just like they have. Instead of talking about mortgage applications and FICO scores, pose questions that your audience wants to know. Use sites like AnswerThePublic for ideas on what people are searching about. Make sure to keep it local however. There’s no use getting inquiries from states you aren’t licensed in.
Know Your Audience
Before just writing blog content willy nilly, you want to have a plan in place. Who are your clients and what information are they searching for online? If your client base is families with children, maybe you can write about local events geared toward children. If they are relocating single professionals, focus on moving topics and area guides that give newcomers the inside scoop on your region.
Use SEO Best Practices
It’s easy to waste time and energy writing blog content that just doesn’t lead to more traffic to your site. Since this is the point of blog content, make sure you’re formatting your blogs to be found. Install Yoast on your blogging site, which is an easy way to grade your writing and SEO quality of each blog. Focus on one keyword, use it in your headline, your opening sentence and some of your subheaders. Include at least three outside links in your article, but never link them to your keywords. Don’t forget to include some images in your article that have keyword alt tags added to them.