We know you probably have more time on your hands right now, so another great way to focus your attention is to expand your client base and start researching and marketing to a new farm. You can easily take advantage of everyone being home and checking their mail regularly and use this opportunity to send out an introduction card.
Building a new farm requires a lot of effort, planning, and careful research. You should spend your time carefully analyzing potential new farms and make sure it will be able to outlast the current market challenges. After researching and deciding on a new farm, make sure the timing of your initial contact is appropriate. If the area is currently struggling, it will be important to keep your messaging light and supportive. Don’t only reach out to solicit new business, but to also show support and show that you can be a new resource for when questions arise about buying, selling, and the current state of the market.