Many people depend on the USPS for packages, prescriptions, bills, and important communication, but we both count on it for our marketing and businesses. There is so much going on in the world that it can be hard to keep track of what we need to know about the current state of our postal service.
The most important thing to know right now is that mail is still being delivered. Yes, it might take slightly longer than usual for it to reach its destination, but it will still get there! If you’re worried about marketing pieces taking slightly longer than usual to arrive, it’s a good idea to send out campaigns on the early side. We suggest sending out mailings with dates for specific events at least two weeks in advance.
“One of the easiest ways to support the USPS is by continuing to send mail!”
As always, My Marketing Matters is working hard to keep our turnaround times as short as possible, delivering your marketing pieces directly to one of six different large postal distribution centers for faster delivery to the local post offices means the average turnaround time is reduced further. For mailings under 2,000 pieces, we have a 1-2 day production turnaround time, meaning your marketing is out the door faster and reaches your prospects when it needs to.
We can anticipate mail delivery may take a little longer than usual during the election months, it’s a good idea to create a marketing schedule so you can stay on top of your mailings during this time! Consider signing up for our Homelife program, which allows you to send out customized monthly newsletters to a targeted farm. Homelife removes the stress of creating engaging marketing materials on your own so you have time to focus on other important aspects of your business. After three decades we have effectively helped our customers succeed and reach their business goals with frequent + consistent direct mail marketing through this targeted farming approach.
If you want to keep track of when your marketing pieces are going to arrive, you can seed yourself on your next mailing and sign up for Informed Delivery on the USPS website! We talked more about that last week. Check out our article on it here!