Short, concise statements are the best way to get your message across. Short bios also encourage clients to read them in their entirety, rather than just skim.
Stories are a great way to engage your readers and make your bio more unique. When telling a story, make sure it relates to real estate and who you are. You may want to tell a story about how you got your start in the real estate industry or why you love your job. Stories captivate readers and help clients get to know you better before working with you.
Gaining clients and closing deals are your goals, but you need to be personable to do so. People prefer working with individuals they like. It also builds trust with your clients. Coming off as a real person helps establish that trust. Depending on where you intend to use your bio (website, flyer, postcard, etc.), you may want to include some fun facts or a photo of your family.
When clients can relate to you, they will be more likely to work with you.