Often, a potential client’s first impression of you will be your website. Make sure your website is straightforward, clean, and easy to navigate. A site that is easy to navigate will make a good impression, while sites with a confusing user experience will reflect poorly.
Incorporate design trends that will ensure your website is accessible on desktop computers, tablets, and smartphones. Include a call to action on your site, encouraging visitors to your site to send you a message or sign up for your emails. This will make it easier to connect with them again in the future.
Like having a polished website, your presence on social media will also help make the first impression. Use your social media profiles to show off your skills, niche in the real estate market, and who you are as an agent. Keep your message consistent across your profiles to maintain your brand.
When deciding which social platforms are best for you, take a look at your primary client base. For example, older generations are more likely to use Facebook, while millennials entering the home buying market may be on Instagram. Create content that will engage your clients and highlight your listings.
Learn more about how to determine which social media platform is for you here.
Find ways to use social media marketing to your advantage here.
Referrals are a great way to expand your network. New clients are much more likely to use you if referred by trusted friends, colleagues, and family. You can gain these referrals by offering referral bonuses, maintaining good relationships with your clients, and by simply requesting them.