Google’s Helpful Content Update: A Real Estate Agent’s Guide to Local SEO Success
Google’s search algorithm can feel like navigating a constantly changing maze. If you’re a busy real estate agent, this can be particularly challenging given everything else on your plate. Just when you think you may have mastered the art of local SEO, Google throws a curveball – the Helpful Content Update. These changes began in […]
The 5-W’s of Influencer Marketing for Real Estate Agents
Wondering if influencer marketing is worth exploring? While you’ve probably written blogs, posted on social media and have executed plenty of email campaigns, influencer marketing might be uncharted territory for you as a real estate agent. Now is a great time to tap into a new resource for leads and exposure as influencer marketing promises […]
Quality vs. Quantity Blogs in the AI Era
Artificial intelligence (AI) assisted writing tools like ChatGPT and Bard offer the ability to churn out content like never before. In less than a minute, one of these tools can have an article blasted onto the page that would normally take a human several hours to craft. The possibilities seem limitless. On any given day […]
25 Tips for Running Social Media Ads to Attract More Sellers as a Local Real Estate Agent
Social media advertising is a regular part of many agents’ marketing budget. Since you quickly segment your audience and reach a local set of users, it makes social ads a useful way to connect with new prospects. However, significant amounts of money can be wasted on the wrong campaigns and there is a risk that […]
The Dos and Don’ts of a Successful Email Marketing Campaign
Email marketing for real estate agents is an essential tool in the toolbox of methods to stay in contact with current and past clients. Not only does it keep you top of mind when a contact needs real estate help, but it can also brand you as an authority, giving you another way to share […]
10 Tips for Creating a Successful Referral Program for Real Estate Agents
Real estate referrals might not be the lifeblood of a successful real estate business, but they certainly do fuel an agent’s ability to thrive and grow their career. According to the National Association of Realtors, 36% of sellers followed a referral from a family member or friend when choosing their agent. That’s a powerful number […]
The Importance of Networking for Real Estate Agents: Building Relationships for Success
Networking opportunities may have dropped off most of our calendars during the pandemic, but it’s time to get back in the habit of getting out there and meeting new people. Whether you love the prospect of mingling with strangers or feel a bit reticent at the prospect of cold meetings, networking can make connections happen. […]
The Art of Appearance: Why It Matters for Real Estate Agents
In the world of real estate, first impressions matter. Before words are exchanged or properties are showcased, there’s a silent conversation that occurs – one based on appearance. As a real estate agent, how you present yourself plays a significant role in your professional journey. But that doesn’t mean you need to wear a corporate […]
Take the Time to Analyze Your Real Estate Marketing to Achieve Better Results
As the year comes to a close, it’s the perfect opportunity for you as a real estate agent to pause, reflect, and analyze your marketing efforts. This annual marketing audit can provide insights into what strategies worked and what didn’t. This can help to curb unnecessary spending of your marketing budget and allow you to […]
Three Unexpected Lead Sources Worth Exploring for Real Estate Agents
As a real estate agent, you’re constantly on the hunt for new sources of leads. You probably spend a significant part of your real estate marketing budget on ventures to capture new leads, such as mailings, social media ads and your website. But occasionally you’ll want to cast your next a bit wider and add […]
