As a real estate agent, you’re constantly on the hunt for new sources of leads. You probably spend a significant part of your real estate marketing budget on ventures to capture new leads, such as mailings, social media ads and your website. But occasionally you’ll want to cast your next a bit wider and add a few additional avenues for lead generation. It can be difficult to develop new lead generating options without significant planning. However, with a little strategic planning you can quickly add multiple additional lead generating avenues without too much hassle or additional spend. Let’s look at some of these less than conventional methods for finding new clients.
Connect with Other Local Businesses
Partnering with local businesses can be an unexpected source of leads. If you’re wondering which types of businesses are best, consider a variety of options. For example, a local furniture store or home decor shop may have customers who are in the process of buying a new home or looking to sell their current one. Moving companies are another type of business that deals with families in flux quite frequently. Finally, wedding planners can be a trusted source for couples and a quality source of leads for real estate agents who want to court first-time home buyers.
Consider such connections long-term relationships which should be mutually beneficial. Strive to create mutually beneficial relationships that don’t feel transactional. Show this commitment by offering referrals of your own, offering to promote their business or profile them on your website.
Service Professionals Can Be a Source of Real Estate Leads
Likewise, consider professionals who help people through transitions that involve their homes. This could include divorce attorneys who may help people who may need to sell their homes quickly. Similarly, those involved in estate sales and probate can be a useful source of leads because real estate may need to be sold after someone passes away. On a happier note, home improvement professionals and contractors could also be a source for prospective clients since they may know of homeowners who are planning to sell in the near future.
Other Unlikely Sources of Real Estate Leads
Consider connecting with local airbnb hosts in your region. They may have surplus property which they may eventually want to sell. Or, on the flipside, may be looking to expand their portfolio with additional properties.
Professionals in Human Resource departments are also worth connecting with. Just think of all of the employees relocating for work that often need to buy a new home or sell their current one. Building relationships with HR departments of large companies in your area can lead to fruitful referrals.
Finally, consider reaching out to Local Bloggers and Influencers who have large, loyal followings. You may need to pay a small fee to some, but others may be open to simply free promotion. Partnering with them can help you get the word out about your services to a broader audience. Just make sure your content with them is authentic and organic, showing off your personality and style, rather than feeling like an ad.
As you can see, it’s best to think outside the proverbial box when looking for new lead opportunities. Go into the process with a helpful mindset so that you give as much as you hope to get from new connections. This can go a long way to fostering authentic relationships that last based on trust and honesty. With a little creativity, you may find yourself dipping your toes into new pools of opportunity around every corner.
