Goal Setting for Real Estate Agents in the New Year

Real estate goals for the New Year


Are you a real estate agent who needs a little help setting better goals? The new year is the perfect time for goal setting. However, use the steps below any time of year to get back on track and focused. By having a set of attainable goals created, you can have a better way to gauge success and analyze your progress. Many studies support the idea that setting goals actually helps to make us more successful. What better time than the new year to evaluate your aspirations and set concrete goals in place for achieving them.

Follow the Practice that Suits Your Personality

Go into any bookstore and you’ll find an entire section dedicated to personal development and goal setting. There’s a method it seems for every personality and profession. Different approaches are excellent, because they can help you find the one that syncs with how you work and function best. Reading books like Atomic Habits and Goal Mapping can help you create a method which supports meeting your goals.

Set SMART Goals

If you’re done any research on how to set goals in the real estate business, you’ve probably come across the acronym S.M.A.R.T., which stands for Specific, Measurable, Attainable, Relevant and Time-Based. That’s probably because these five words do a wonderful job of summarizing the criteria for goal-setting. Make sure each of your goals meets each of these standards and you’ll be well on your way to great goal-setting.

Focus on Daily, Weekly and Monthly Goals

Goal-setting is best done in reverse. Begin by setting comprehensive, concrete goals for the year. Those could look like:

  • Netting $300,000 in commissions this year
  • Winning Top Agent in Local Brokerage Award
  • Obtaining 3-5 Long-term Investor Clients


Now, if those are your yearly goals, how will you go about achieving them? What do you need to do each month in order to get to those goals? For instance, if your goal is $300,000 a year in commissions, how much does that break down to every month? By dividing your goals up into smaller and smaller tasks and milestones, you can chip away at those annual goals.

Include Personal Goals in Your Real Estate Agent Game Plan

Real estate isn’t a 9-5 job and it’s easy to work around the clock. The more you work, the more you can earn and achieve. But downtime and family life are crucial to any successful life as an agent. That’s why it’s important to set these goals down just like you would your earnings and closings.

Always Reward Yourself for Reaching Your Goals

Of course your main reward for reaching your goals will be progressing into a successful career in real estate. However, it’s also important to give yourself little reward to keep you motivated and acknowledge to your brain that you’ve done what you intended to do. These rewards should be fun, restorative and a reminder of what you’ve accomplished. A reward for meeting your monthly goals can be anything from a night out, a spa visit or purchasing something special that you’ve been wanting to gift yourself with. This will help keep you motivated and be a good excuse for a little self care.


Take an hour or two during the slow months of winter to assess your goals. Print them out and keep them nearby. At least every month look them over, see if there’s anything you’d like to adjust and keep reviewing them throughout the year. Share on social media when you’ve reached certain milestones and use your goal sheet as a living document that is never far out of reach. Happy New Year! Here’s to a prosperous 2023!

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