In today’s digital age, social media has become an essential platform for real estate agents to connect with potential buyers and sellers. One of the most engaging forms of content on social media is video. While professional video production can be costly, the good news is that you can achieve high-quality results using just your cell phone. In this article, we will provide concrete advice and introduce usable tools to help real estate agents enhance their video production capabilities for social media in 2023.
1. Prepare Your Equipment
Before diving into video production, ensure your cellphone is equipped with the necessary features for capturing high-quality videos. Opt for a smartphone with a good camera, preferably with 4K resolution and image stabilization. Keep your lens clean. It’s amazing what just a quick wipe of your lens with a soft, microfiber towel can do to clear out smudges and fingerprints, which can cause halos and other unflattering effects.
2. Invest in a Few Key Video Pieces
Consider investing in a few essential accessories like a tripod, stabilizer, or external microphone to further improve the quality of your videos. A tripod and ring light combination can be especially useful, with rechargeable and plug-in options available.
3. Plan and Script Your Videos
Successful videos require careful planning and scripting. Before pressing record, outline the key points you want to cover in your video. Create a storyboard or shot list to visualize the sequence of shots you’ll need. Additionally, write a script or at least bullet points to ensure a smooth flow and concise messaging. Apps like TelePrompter can make it easier to keep track of your lines without having to memorize your speech.
4. Utilize Natural Light
Lighting plays a significant role in video production. Whenever possible, take advantage of natural light sources to illuminate your subject. Position yourself or the subject in front of a window or outside during the golden hour (early morning or late afternoon) for soft and flattering lighting. Avoid filming in direct sunlight, as it can create harsh shadows and overexposure. Also avoid positioning your camera facing a window or the sun. This can make you look like a shadow on video.
5. Invest in Mobile Editing Apps
Editing is a vital step in creating polished videos. Fortunately, there are several powerful mobile editing apps available that allow you to enhance your videos on the go. Some popular options include Adobe Premiere Rush, iMovie, and Kinemaster. These apps offer features like trimming, adding text, transitions, filters, and music. Experiment with different apps to find one that suits your editing needs.
6. Use Professional-Grade Sound
Good audio quality can make or break a video. While cell phone microphones have improved over the years, they may still fall short in capturing clear audio, especially in noisy environments. Consider investing in an external microphone that plugs into your cell phone for better sound quality. Lapel microphones or shotgun microphones are popular options that can significantly enhance the audio in your videos. There are even rechargeable wireless lavaliere microphones that simplify capturing perfect audio whether you’re in your office or showing a house.
7. Master Composition Techniques
Composition is the arrangement of elements within your frame. Applying basic composition techniques will greatly improve the visual appeal of your videos. Utilize the rule of thirds by dividing your frame into nine equal sections and placing your subject along those lines or at the intersection points. Experiment with different angles, perspectives, and framing to add depth and visual interest to your videos. In general, it’s most flattering to record yourself straight-on, rather than from above or from below which can cast odd shadows on your face.
8. Incorporate B-Roll Footage
B-roll footage refers to supplemental footage that complements your main shots. It adds variety, context, and visual interest to your videos. When filming properties, include shots of the exterior, interior details, amenities, and neighborhood surroundings. B-roll footage helps tell a more comprehensive story and keeps viewers engaged throughout your video.
9. Deliver a Strong Intro
The first few seconds of your video are key. It’s so easy to scroll past content now that everything you make has to be compelling. To do this and better brand your content at the same time, add an extra brief brand intro that includes movement and state right away what each video will be about.
10. Let Your Personality Come Through
Video is a great way to give prospective clients an impression of what it’s like working with you. As such, you’ll want to be yourself and appear welcoming and friendly, while conveying your expertise and professionalism. Make sure to smile in your videos, improvise at times so as to not appear too stiff and give people a feel for who you are as a person, whether that’s showing off a beloved pet or recording your favorite spot for dinner around town. If you often record using your front-facing camera, consider sticking a post-it note over the screen, so you look more natural, rather than like you are watching yourself speak.
As a real estate agent in 2023, harnessing the power of video on social media is crucial for success. With just your cellphone and the right techniques, you can create high-quality videos that captivate your audience. Remember to plan and script your videos, utilize natural lighting, invest in mobile editing apps, prioritize good sound quality, master composition techniques, and incorporate B-roll footage. By implementing these concrete tips and utilizing available tools, you’ll be effortlessly creating professional-looking video content to better market your brand
