How to Encourage Buyers to Look Beyond Turnkey

Real estate agents can educate buyers

Most of us at one point in our lives have had champagne tastes on a beer budget. We know what we like and it’s hard to picture settling for less. In today’s tight real estate market where inventory has consistently proven to be a problem, training buyers to be open to making concessions has become […]

4 Fall Events That Bring in Real Estate Leads 

Fall Events for Real Estate Agents

The autumn season has a lot of possibilities for real estate agents. Although the fall is typically a time when the first chill of slowing sales begins, it doesn’t have to cool your progress. So why not use it to your advantage? Families are headed back from vacation and doing more activities locally, so it’s […]

 Write an Effective Real Estate Agent Linkedin Profile for 2022

Linkedin Real Estate Agent Profile Advice

As a real estate agent, you probably want more leads from LinkedIn, right? It’s a plethora of business profiles on this social site and a good many of them are attractive prospects for you. In 2022, it’s estimated that there will be around 66 million monthly US users on LinkedIn. That’s a lot of potential […]

Should I Specialize in a Niche in Real Estate?

Real Estate Agents: Niche or Remain Generalist?

As a real estate agent, is it better to be a generalist or a specialist? We break down the benefits to help answer the question, should I be a niche realtor? The Benefits of Specializing One of the main reasons why niching down into a specialty in real estate holds so much appeal is that […]

Summer Outlook for Home Buying

Summer Outlook For Home Buying

The last few years have put the realty market into a tailspin. Home prices and interest rates plunged in 2020 and 2021, leading to a historical wave of home buying. In fact, this wave of buyers reduced available housing to record lows. Even as things begin to return to normal, there are still many questions […]

Create the Pitch Deck Every Home Seller Wants to See

Create the Perfect Pitch Deck

Making a presentation to potential sellers is easier with a strong pitch deck that you can lean on and leave behind. Whether you’re printing up a presentation packet to hand out in person or sending it along as an email follow-up, your pitch deck is an essential tool that sells who you are and what […]

Nurture Your Blog Content Efficiently

Nurture Your Blog Content

As a real estate agent, blog writing can be a thankless job. Between all of your other monthly tasks, blogging can feel like the last thing you want to do at the end of the day. That’s why it’s essential to work smart, not hard when it comes to your blog content. You don’t want […]

Does Your Online Presence Show Off Your Real Estate Skills?

Your Online Presence

If you’re a real estate agent, you should be googling yourself routinely to monitor your online presence. When you do, are the results making you say “This is an agent I need to work with!” If not, there’s plenty of steps you can take to improve your online presence. Below is a quick checklist to […]

Grow a New Farm to Find New Clients

Find New Clients

GET TIPS FROM MY MARKETING MATTERS ON HOW TO GROW A NEW FARM TO FIND NEW CLIENTS. You’re already familiar with your current farm and have a good rapport with your clients there. Whether you’re moving and need to grow a new farm or you’re beginning to work with a new type of real estate, […]

How to Help New Homeowners

Help New Homeowners Moving Box

HERE’S HOW TO HELP NEW HOMEOWNERS AND SET THEM UP FOR SUCCESS. Moving is often considered one of the most stressful life events. It can get even more overwhelming for first-time homeowners, people new to the area, and homeowners renovating before moving into their new homes. As a real estate agent, you are there to […]