Common Property Listing Mistakes Real Estate Agents Should Avoid…And How to Fix Them
Your real estate listing is the main way most potential buyers will see the home you’re selling. Unlike other products which have multiple means of reaching consumers, the MLS listing is the advertising, information, disclosures, and more all rolled into one web page. So, as you already know, the listing page is pretty important. That’s […]
Real Estate Backlinks: What You Need to Know to Boost Your Online Presence
Backlinks for real estate marketing might seem like one more thing to add to your digital to-do list, but it’s a simple, strategic part of any online presence. Here, we’ll demystify the concept, give you some practical ways to expand your backlinks and show you what to avoid when it comes to risky and ineffective […]
Don’t Let Summer Chill Your Real Estate Marketing: 8 Ways to Stay Connected During Vacation Time
Summer is a time for relaxation and vacations. And that may mean a little less focus on real estate buying and selling for clients. As an agent, summer doesn’t have to mean a slowdown in marketing or building up those relationships. Here are eight ways you can stay connected with your clients throughout the dog […]
Is It Worth it For Real Estate Agents to Host Community Events?
The real estate market is more competitive than ever. To stand out from the other agents in your area, you need to build strong relationships and build your brand awareness. Hosting community events can be one way to make this happen. While print and digital outreach are still the most popular ways of generating interests […]
Should You Start a Real Estate Podcast? Amplify Your Brand and Attract Clients
Considering producing a real estate podcast? Real estate is all about standing out from the crowd. And while most real estate agents today have a social media presence, far fewer have ventured into podcasting. That doesn’t mean it’s not a popular medium. In 2024 there are around three million active podcast channels to listen to. […]
Beach Reads to Boost Your Real Estate Career: 15 Books to Bolster Your Summer Productivity & Sales Smarts
Beach season is upon us and if you’re planning for a little summer downtime, you might be in the market for some good books to pack along with your sunscreen and beach blanket. If you’re a real estate agent, this is a great time to do a little self-improvement while soaking up the sun. We’ve […]
Google’s Helpful Content Update: A Real Estate Agent’s Guide to Local SEO Success
Google’s search algorithm can feel like navigating a constantly changing maze. If you’re a busy real estate agent, this can be particularly challenging given everything else on your plate. Just when you think you may have mastered the art of local SEO, Google throws a curveball – the Helpful Content Update. These changes began in […]
The 5-W’s of Influencer Marketing for Real Estate Agents
Wondering if influencer marketing is worth exploring? While you’ve probably written blogs, posted on social media and have executed plenty of email campaigns, influencer marketing might be uncharted territory for you as a real estate agent. Now is a great time to tap into a new resource for leads and exposure as influencer marketing promises […]
Quality vs. Quantity Blogs in the AI Era
Artificial intelligence (AI) assisted writing tools like ChatGPT and Bard offer the ability to churn out content like never before. In less than a minute, one of these tools can have an article blasted onto the page that would normally take a human several hours to craft. The possibilities seem limitless. On any given day […]
25 Tips for Running Social Media Ads to Attract More Sellers as a Local Real Estate Agent
Social media advertising is a regular part of many agents’ marketing budget. Since you quickly segment your audience and reach a local set of users, it makes social ads a useful way to connect with new prospects. However, significant amounts of money can be wasted on the wrong campaigns and there is a risk that […]
