How Much Should You Spend On Marketing?
Marketing is fundamentally one of the most important ways an agent can put themselves out there to try and gain new clients. Top agents often dedicate a significant amount of their funds to marketing campaigns, but it’s crucial to find the sweet spot that works for you and your clients. Analyze Your Business Before you […]
What Social Media Platforms Should You Use?
Social media gives businesses the power to reach out to their clients and advertise to new ones. In the real estate industry, having a social media presence is a necessity. With so many social media platforms to choose from, getting started might seem daunting. While over one hundred social media apps exist, we’re going to […]
Use Direct Mail to Stand Out
It wasn’t too long ago when direct mail began overwhelming people and became the conventional way to reach potential customers and clients. As social media began to gain users from all age groups all over the world, digital marketing became the new way to advertise your business. While marketing on social media can still be […]
How Consistent Marketing is Like Your Resume
Your resume is an overview of your professional accomplishments to show future employers what you can do. Resumes include your past jobs, education, and other information on the skills you have. Your resume will help employers get to know who you are so they can decide if you will be a good fit for the […]
How to Use Your Marketing to Tell a Story
Real estate storytelling combines social media, videos, mailings, and emails to tell a story about a property, an area, or an agent. Storytelling is often seen as more authentic and personal than other forms of marketing. It is used as a genuine way to capture emotions, engage clients, and make your marketing more successful. What […]
Using Mailing Campaigns Wisely
In a time where technology is starting to dominate the world, the real estate industry is moving with it. Buyers find agents online and can pick out a home with the click of a button. Agents are marketing with social media, mass emails, and online ads. Through all of these new developments, mail campaigns remain […]
How to Survive the Real Estate Off-Season
When the market is slow, it’s hard to stay productive. The off-season doesn’t have to be downtime. Use it to your advantage by following these tips! Brainstorm and plan events Host an event. Hosting events is a great way to promote your company, to play an active role in your community, and to present your expertise […]
Six Tips for Virtual and Live Home Tours
Virtual home tours are rapidly rising in popularity. Whether you produce the video on your own or hire a professional photographer/videographer, following these six tips will help draw homebuyers in! 6 Tips for Virtual and Live Home Tours For Better Response 1. Let in as much light as possible A bright room will not only […]
The Hidden Opportunities of a Challenging Market
With so many people staying home right now, the real estate market has slowed down quite a bit. People are waiting to buy and sell homes until market conditions improve, leaving agents with little to do. While new challenges in the market seem to pop up daily, there are a few key steps agents can […]
