DIRECT MAIL DELIVERY TIMES CAN MAKE OR BREAK YOUR DIRECT MAIL CAMPAIGNS. HERE’S WHAT YOU NEED TO KNOW.
Many people depend on the USPS for packages, prescriptions, bills, and important communication, but we both count on it for our marketing and businesses. You may have noticed that mail is taking a little longer than usual. It can be hard to keep track of what you need to know about the current state of our postal service.
The most important thing to know is that mail is still being delivered. Yes, it might take slightly longer than usual for it to reach its destination, but it will still get there!
If you’re worried about marketing pieces arriving on schedule, it’s a good idea to send out campaigns on the early side. We suggest sending out mailings with dates for specific events at least three weeks in advance.
For a shorter delivery time, select First Class mail. USPS estimates a 1-3 day delivery window for First Class mail. For more information on how USPS estimates their delivery windows, check out their website.
As always, My Marketing Matters is working hard to keep our turnaround times as short as possible. Delivering your marketing pieces directly to one of six different large postal distribution centers for faster delivery to the local post offices means the average turnaround time is further reduced. For mailings under 2,000 pieces, we have a 1-2 day production turnaround time, meaning your marketing is out the door faster and reaches your prospects when it needs to.
If you have any questions or concerns about how these turnaround times will impact your direct mail campaigns, you can reach us by chat, phone, or email, from 8:30 am – 5:00 pm, Monday through Friday.
Get Consistent Direct Mail Delivery Times with HomeLife
Weather is also a delivery factor during the winter months. So, it’s a good idea to create a marketing schedule so you can stay on top of your mailings during this time! Consider signing up for our Homelife program, which allows you to send out customized monthly newsletters to a targeted farm.
Homelife removes the stress of creating engaging marketing materials on your own, so you have time to focus on other important aspects of your business. After three decades, we have effectively helped our customers succeed and reach their business goals with frequent and consistent direct mail marketing through this targeted farming approach.