How Millennials are Changing the Home Buying Process
The home buying process has been pretty consistent over the last 50 years. However, as technology continues to advance and millennials start looking to buy and sell more seriously, the industry is going to see some significant changes. Agents may even see new roles developing. In the past, most home buyers found their realtor through […]
How Consistent Marketing is Like Your Resume
Your resume is an overview of your professional accomplishments to show future employers what you can do. Resumes include your past jobs, education, and other information on the skills you have. Your resume will help employers get to know who you are so they can decide if you will be a good fit for the […]
How to Use Your Marketing to Tell a Story
Real estate storytelling combines social media, videos, mailings, and emails to tell a story about a property, an area, or an agent. Storytelling is often seen as more authentic and personal than other forms of marketing. It is used as a genuine way to capture emotions, engage clients, and make your marketing more successful. What […]
Using Mailing Campaigns Wisely
In a time where technology is starting to dominate the world, the real estate industry is moving with it. Buyers find agents online and can pick out a home with the click of a button. Agents are marketing with social media, mass emails, and online ads. Through all of these new developments, mail campaigns remain […]
How to Survive the Real Estate Off-Season
When the market is slow, it’s hard to stay productive. The off-season doesn’t have to be downtime. Use it to your advantage by following these tips! Brainstorm and plan events Host an event. Hosting events is a great way to promote your company, to play an active role in your community, and to present your expertise […]
The Next Great Migration
With all the time people have spent indoors and at home in recent months, they have a newfound appreciation for easy access to the outdoors and comfortable living spaces. Stay-at-home orders and the pandemic have highlighted the importance of the ability to spread out to maintain a certain quality of life. Townhouses and apartments usually […]
Six Tips for Virtual and Live Home Tours
Virtual home tours are rapidly rising in popularity. Whether you produce the video on your own or hire a professional photographer/videographer, following these six tips will help draw homebuyers in! 6 Tips for Virtual and Live Home Tours For Better Response 1. Let in as much light as possible A bright room will not only […]
It’s Time to Encourage Your Clients to Put Their House Back on the Market
Stay-at-home orders and social distancing guidelines have spread across the country. These restrictions have taken a toll on the economy and the real estate industry, making buying and selling homes more difficult. However, while people were stuck at home, the number of people searching for homes online has increased substantially. Agents have found ways to […]
COVID-19’s Impact on Real Estate in the US
How has COVID-19 impacted the industry? The current coronavirus pandemic has had a significant impact on businesses. Since the stay-at-home orders were announced, many companies have sent employees to work from home while other companies have had to close. State governments have the power to determine what is right for their areas, and their local […]
The Hidden Opportunities of a Challenging Market
With so many people staying home right now, the real estate market has slowed down quite a bit. People are waiting to buy and sell homes until market conditions improve, leaving agents with little to do. While new challenges in the market seem to pop up daily, there are a few key steps agents can […]
