Is It Worth It to Buy a Fixer Upper?

buying a home that needs repairs

Is it worth it to buy a fixer upper? As home supply stays low, buying a home that needs repairs starts looking more attractive to buyers. Here’s how to help your clients weigh the pros and cons of buying a fixer-upper. As a real estate agent, that low housing supply makes it harder for buyers […]

Pick the Perfect Closing Gift

Pick The Perfect Closing Gift Present

ONCE YOU HELP YOUR CLIENTS CLOSE ON THEIR NEW HOME, IT’S TIME TO PICK THE PERFECT CLOSING GIFT. A closing gift is a great way to show gratitude and appreciation for your client. But picking the perfect closing gift can be tricky. You need to find something that your clients will like, not too generic, […]

Are real estate market trends favoring buyers or sellers?

Real Estate Market Trends

IT CAN BE HARD TO FIGURE OUT THE CURRENT REAL ESTATE MARKET TRENDS WITH ALL THE TALK ABOUT BUYER’S AND SELLER’S MARKETS. HERE’S WHAT YOU NEED TO KNOW ABOUT THE CURRENT MARKET. As an agent, you need to stay on top of real estate market trends to help your clients buy and sell homes. Things […]

Plan Your Direct Mail Marketing Strategy for 2021

Direct Mail Marketing Strategy

IT’S THE PERFECT TIME TO PLAN YOUR DIRECT MAIL MARKETING STRATEGY FOR THE YEAR. It’s the perfect time to plan your direct mail marketing strategy for the year.   Developing a direct mail marketing strategy continues to be one of the most effective ways to reach your clients. In real estate marketing, it helps you […]

Use Trending Real Estate Colors in Your Properties

trending real estate colors

HOW TO USE THIS YEAR’S TRENDING COLORS TO MARKET YOUR PROPERTIES. Towards the end of 2020, PANTONE announced the Color of the Year 2021. As a tastemaker in the design world, PANTONE’s Colors of the Year are expected to be = trending real estate colors this year.   They chose two colors, PANTONE 17-5104 Ultimate Gray […]

Quickly Increase Curb Appeal with 12 Easy Tricks

Increase curb appeal

Increase the curb appeal of your properties this winter. Experts say curb appeal is an essential part of any home sale. In the spring, summer, and fall, it’s easy to rely on green grass, pretty leaves, and flowers to help make the sale. During colder months, the home might require a little more TLC to increase […]

Help Your Clients Determine if It’s Time for a Bathroom Refresh

Bathroom Refresh Bathroom

AN UPDATED BATHROOM CAN BE A GREAT SELLING POINT. It is a fact: remodeled bathrooms help sell homes. The average return on bathroom renovations is around 70 percent. Now that it’s winter, it’s a great time to take on those projects before the spring season when more homes are put on the market. Here’s what to […]

6 Ways to Help Buyers During a Seller’s Market

Help Buyers During A Sellers Market

HELP BUYERS FIND A NEW HOME DURING A SELLER’S MARKET. While a seller’s market can mean great news for sellers, it is trickier for buyers. As an agent, it’s your job to help those buyers put together attractive offers and help them get to close on their dream house. However, during a seller’s market, buyers […]

Small Business Saturday for Real Estate Agents

Small Business Saturday for Real Estate Agents

Learn how you can support shopping small and show your community some love. Real estate is a local industry by nature, and we know agents who spend time supporting their communities reap lots of benefits. Supporting local businesses is a great way to help grow your network, create a welcome environment for your clients at […]

Winterize Your “Farming”

Winterhouseblog

Keep your leads warm even as it turns colder.   With COVID precautions in place across most of the country, outdoor gatherings and warm weather this summer and fall have made it relatively easy to stay in touch with your clients and help them buy and sell homes. As the weather cools down, outdoor events […]