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Mastering Neighborhood Targeted Marketing: A Guide for Real Estate Agents
As a real estate agent, your success often hinges on how well you connect with your community. Neighborhood targeted marketing
Is Selling a Home in the Winter Months Easy or More Difficult?
Winter might not seem like the ideal season to sell a home, but it comes with unique advantages that can
Conquering Your Fear of Rejection as a Real Estate Agent: Bounce Back and Close More Deals
Rejection is a common experience for real estate agents, but it shouldn’t dictate your success. Whether from a lost bidding war or missed opportunity, the sting can be tough. Embrace growth and learn to thrive amidst rejection, turning each “no” into a stepping stone for your next success.
Common Property Listing Mistakes Real Estate Agents Should Avoid…And How to Fix Them
Your real estate listing is the main way most potential buyers will see the home you’re selling. Unlike other products
Real Estate Backlinks: What You Need to Know to Boost Your Online Presence
Backlinks for real estate marketing might seem like one more thing to add to your digital to-do list, but it’s
Don’t Let Summer Chill Your Real Estate Marketing: 8 Ways to Stay Connected During Vacation Time
Summer is a time for relaxation and vacations. And that may mean a little less focus on real estate buying
Is It Worth it For Real Estate Agents to Host Community Events?
The real estate market is more competitive than ever. To stand out from the other agents in your area, you
Should You Start a Real Estate Podcast? Amplify Your Brand and Attract Clients
Considering producing a real estate podcast? Real estate is all about standing out from the crowd. And while most real
Beach Reads to Boost Your Real Estate Career: 15 Books to Bolster Your Summer Productivity & Sales Smarts
Beach season is upon us and if you’re planning for a little summer downtime, you might be in the market
Google’s Helpful Content Update: A Real Estate Agent’s Guide to Local SEO Success
Google’s search algorithm can feel like navigating a constantly changing maze. If you’re a busy real estate agent, this can
The 5-W’s of Influencer Marketing for Real Estate Agents
Wondering if influencer marketing is worth exploring? While you’ve probably written blogs, posted on social media and have executed plenty
Quality vs. Quantity Blogs in the AI Era
Artificial intelligence (AI) assisted writing tools like ChatGPT and Bard offer the ability to churn out content like never before.
25 Tips for Running Social Media Ads to Attract More Sellers as a Local Real Estate Agent
Social media advertising is a regular part of many agents’ marketing budget. Since you quickly segment your audience and reach
The Dos and Don’ts of a Successful Email Marketing Campaign
Email marketing for real estate agents is an essential tool in the toolbox of methods to stay in contact with
10 Tips for Creating a Successful Referral Program for Real Estate Agents
Real estate referrals might not be the lifeblood of a successful real estate business, but they certainly do fuel an
The Importance of Networking for Real Estate Agents: Building Relationships for Success
Networking opportunities may have dropped off most of our calendars during the pandemic, but it’s time to get back in
The Art of Appearance: Why It Matters for Real Estate Agents
In the world of real estate, first impressions matter. Before words are exchanged or properties are showcased, there’s a silent
Take the Time to Analyze Your Real Estate Marketing to Achieve Better Results
As the year comes to a close, it’s the perfect opportunity for you as a real estate agent to pause,
Three Unexpected Lead Sources Worth Exploring for Real Estate Agents
As a real estate agent, you’re constantly on the hunt for new sources of leads. You probably spend a significant
The Six Questions Every Real Estate Agent Should Ask Any New Lead
Qualifying leads is a key part of being a successful real estate agent. If you aren’t choosy with your clients
Better Real Estate E-Newsletters: Improve Your Open Rates
In today’s digital age, an e-newsletter is a powerful tool for real estate agents to connect with clients, stay top
Converting Leads to Clients: Key Real Estate Funnel Steps
In the dynamic world of real estate, converting leads into clients is the ultimate goal for every agent. As competition
Better Video Production with Just a Cellphone! Tools for Real Estate Agents on Social Media
In today’s digital age, social media has become an essential platform for real estate agents to connect with potential
Direct Marketing Options that Get Residents’ Attention
In today’s competitive real estate market, reaching potential buyers and sellers can be a challenge. While digital marketing
How to Effectively Use ChatGPT for Your Digital Marketing Dos and Don’ts
Heard the buzz about ChatGPT and wondered how it can help your real estate business? Maybe you’ve tried AI and
How to Effectively Get More Content from What You Create
Creating content is now an accepted part of every real estate agent’s repertoire. But it can be time consuming
Real Estate Agents, Learn How to Handle Mistakes Like a Pro
If you’re a real estate agent, you most likely dread mistakes happening. Maybe you even hope that they never
The Best and Worst Promotional Items for Realtors: Making Informed Investments
Real estate agents rely on promotional items more than most independent businesses. Because real estate agents need to brand
6 Blog Topics That Will Make Writing Easier
Are you a real estate agent struggling to come up with fresh and engaging topics for your real
Virtual Staging Rules to Follow for Real Estate Agents
Curious about virtual staging? In today’s competitive real estate market, first impressions happen in a millisecond online, or more
Real Estate Agents, Here’s How to Effectively Carve Out Vacation Time
Real estate agents are known for their busy schedules and long working hours, leaving little time for personal
What Can a Real Estate Do About an Endless Buyer?
Filter So There’s Never an Issue Agents can have a tendency to focus on proactivity. You make the calls, you
How to Set Better Boundaries with Your Real Estate Clients
Setting boundaries with your real estate clients, it’s one of the toughest gray areas of real estate. For some
Ways to Handle a Challenging Market
Every agent who has been in the industry for more than a year has experienced the ebbs and flows of
Goal Setting for Real Estate Agents in the New Year
Are you a real estate agent who needs a little help setting better goals? The new year is the
Digital Marketing Resolutions for 2023
2023 is soon to be upon us and as a real estate agent, you might be ready for a
The 6 Must-Do End of Year Regroup Steps
‘Tis the season for regrouping and strategizing. We all know that December is a pretty slow month when it comes
Tricks for Self-Shooting Home Listings
Professional real estate photos have become an unspoken rule among home listings. Today there are a sea of photographers in
The 5 Renovations to Maximize Your Client’s Home Sale
First Impressions Make a Big Difference There’s a lot to love about landscaping improvements. But the best part? They are
Use NextDoor App to Market Your Real Estate Business in Six Free Steps
Are you a real estate agent considering using the NextDoor app for leads? The NextDoor app is 14 years old,
How to Encourage Buyers to Look Beyond Turnkey
Most of us at one point in our lives have had champagne tastes on a beer budget. We know what
Can You Profit from Airbnb Hosts?
In 2022 Airbnb added 20% more properties to its inventory. It’s predicted that the short term rental market
4 Fall Events That Bring in Real Estate Leads
The autumn season has a lot of possibilities for real estate agents. Although the fall is typically a time when
The 5 Contractors Every Real Estate Agent Needs to Know
A real estate agent isn’t just someone that locates properties and closes deals. Being a resource has many benefits. Whether
You’re a Real Estate Agent, Is Property Management Right for You?
As a real estate agent, you might be considering branching out into property management. Maybe an investor client has inquired
Write an Effective Real Estate Agent Linkedin Profile for 2022
As a real estate agent, you probably want more leads from LinkedIn, right? It’s a plethora of business profiles on
Should I Specialize in a Niche in Real Estate?
As a real estate agent, is it better to be a generalist or a specialist? We break down the benefits
Pros and Cons of Rental Clients for Real Estate Agents
Can a real estate agent also handle rentals? It’s a common question that many new agents wonder about. If you’ve
Presale Renovations: Sell for More or More Trouble?
Presale renovations is a hot new buzz phrase that has emerged in the last few years. You’ve probably seen the
Summer Staging Tips to Help Save Your Sanity
The summer months can be a challenge for agents. People are on vacation and hard to reach. The temps are
Summer Outlook for Home Buying
The last few years have put the realty market into a tailspin. Home prices and interest rates plunged in 2020
Create the Pitch Deck Every Home Seller Wants to See
Making a presentation to potential sellers is easier with a strong pitch deck that you can lean on and leave
Nurture Your Blog Content Efficiently
As a real estate agent, blog writing can be a thankless job. Between all of your other monthly tasks, blogging
Does Your Online Presence Show Off Your Real Estate Skills?
If you’re a real estate agent, you should be googling yourself routinely to monitor your online presence. When you do,
Grow a New Farm to Find New Clients
GET TIPS FROM MY MARKETING MATTERS ON HOW TO GROW A NEW FARM TO FIND NEW CLIENTS. You’re already familiar
How to Help New Homeowners
HERE’S HOW TO HELP NEW HOMEOWNERS AND SET THEM UP FOR SUCCESS. Moving is often considered one of the most
Fight Digital Fatigue in Real Estate Marketing
HERE’S HOW YOU CAN FIGHT DIGITAL FATIGUE IN REAL ESTATE MARKETING BY USING DIRECT MAIL AND PRINT MARKETING. The real
Find More Sellers With Just Sold Flyers and Postcards
TIPS FROM MY MARKETING MATTERS ON HOW TO ENCOURAGE POTENTIAL SELLERS TO LIST THEIR HOMES. Right now, housing supply is
Reach Your Clients With These Real Estate Postcard Ideas
USE REAL ESTATE POSTCARDS AS A MARKETING TOOL TO REACH YOUR TARGET AUDIENCE. Direct mail marketing is an effective and
Use Real Estate Door Hangers to Reach More Clients
There are plenty of ways to use door hangers as a real estate agent, so we’ve gathered a few ideas
Real Estate Market Update: Find Sellers and Reassure Buyers
HOW ARE OTHER REALTORS CULTIVATING MORE LISTINGS WITH LOWER INVENTORY? Ever since the start of Coronavirus, the real estate market
Real Estate Marketing Strategies Successful Agents Use
REAL ESTATE MARKETING STRATEGIES FAVORED BY SUCCESSFUL REAL ESTATE AGENTS. There are many real estate marketing strategies you can use.
Trend Alert: Creating a Peaceful Home
Here’s how to create a peaceful home. A peaceful home helps create a peaceful life. Get our tips on bringing
Is It Worth It to Buy a Fixer Upper?
Is it worth it to buy a fixer upper? As home supply stays low, buying a home that needs repairs
Pick the Perfect Closing Gift
ONCE YOU HELP YOUR CLIENTS CLOSE ON THEIR NEW HOME, IT’S TIME TO PICK THE PERFECT CLOSING GIFT. A closing
Are real estate market trends favoring buyers or sellers?
IT CAN BE HARD TO FIGURE OUT THE CURRENT REAL ESTATE MARKET TRENDS WITH ALL THE TALK ABOUT BUYER’S AND
Create a Consistent Image with Your Real Estate Social Media Handles
YOUR SOCIAL HANDLES CAN TELL YOUR FOLLOWERS WHO YOU ARE AND YOUR PROFESSIONAL SERVICES. As an agent, you know firsthand
Help Your Clients Declutter to Sell Faster
ENCOURAGE YOUR CLIENTS TO DECLUTTER BEFORE LISTING THEIR HOME TO HELP IT SELL FASTER. Having your clients declutter before listing
What Direct Mail Delivery Times Look Like Right Now
DIRECT MAIL DELIVERY TIMES CAN MAKE OR BREAK YOUR DIRECT MAIL CAMPAIGNS. HERE’S WHAT YOU NEED TO KNOW. Many people
Meet HomeLife, Our Consistent Direct Mail Marketing Strategy
DIRECT MAIL MARKETING STRATEGY MADE EASY WITH HOMELIFE, OUR SOLUTION FOR REACHING YOUR CLIENT BASE REGULARLY. As an agent, sales
Plan Your Direct Mail Marketing Strategy for 2021
IT’S THE PERFECT TIME TO PLAN YOUR DIRECT MAIL MARKETING STRATEGY FOR THE YEAR. It’s the perfect time to plan
Use Trending Real Estate Colors in Your Properties
HOW TO USE THIS YEAR’S TRENDING COLORS TO MARKET YOUR PROPERTIES. Towards the end of 2020, PANTONE announced the Color
Quickly Increase Curb Appeal with 12 Easy Tricks
Increase the curb appeal of your properties this winter. Experts say curb appeal is an essential part of any home
Meet the NEW MyMarketingMatters.com
Our updated My Marketing Matters site has launched! Here at My Marketing Matters, we pride ourselves on offering cutting edge
7 Ways to Expand Your Network and Capture More Leads
The start of the new year is a great time to focus on growing your business with smart marketing techniques.
Help Your Clients Determine if It’s Time for a Bathroom Refresh
AN UPDATED BATHROOM CAN BE A GREAT SELLING POINT. It is a fact: remodeled bathrooms help sell homes. The average
New Year’s Resolutions
Here are some of the things great agents are resolving to do in 2021. 1. Practice Gratitude After last year,
6 Ways to Help Buyers During a Seller’s Market
HELP BUYERS FIND A NEW HOME DURING A SELLER’S MARKET. While a seller’s market can mean great news for sellers,
Do’s and Don’ts of Social Media
Learn how to get the most out of social media. Figuring out your social media presence to market your business
7 Ways to Practice Gratitude
Practice gratitude in the new year! 2020 has been a challenging year. Thankfully, it’s coming to an end. Hopefully, 2021
Preparing Your Clients to Sell During Winter
Use your expertise to prepare your clients for selling their homes this winter. Selling houses is what you do best.
Keep it Cozy This Winter
Tips for cozy staging (and living) this winter. As we continue to spend most of our time at home, cozy
Stay Connected to Clients While Saving Time
LEARN HOW TO STAY CONNECTED AND KEEP IN TOUCH WITH YOUR CLIENTS WHILE SAVING TIME. The list of ways to
Are You Ready For the New Year?
Get ready to celebrate New Year’s Eve in style! 2020 is (finally!) coming to an end, and here’s hoping 2021
Small Business Saturday for Real Estate Agents
Learn how you can support shopping small and show your community some love. Real estate is a local industry by
Winterize Your “Farming”
Keep your leads warm even as it turns colder. With COVID precautions in place across most of the country,
6 Reasons Direct Mail Works
Direct mail is still one of the most effective ways to reach potential clients. Direct mail marketing has been a
How to Get the Most Out of a Seller’s Market
Low supply and high demand don’t guarantee a sale. Get tips on how to make the most of a seller’s
How to Generate Leads to Increase Your Sales
Get tips on growing your business. It can be easy to rely on your current client list to give you
COVID-19 Increases Demand for Single-Family Homes
As people look for more space, interest in single-family homes increases. Interest in single-family homes is rising due to COVID-19.
How to Have a COVID-Friendly Thanksgiving
Tips for how to navigate Thanksgiving during a pandemic. Thanksgiving is just a month away, and like the rest of
Write an Effective Agent Bio
Put your best foot forward for your clients (and colleagues). Writing a compelling real estate agent bio is essential in
How to Compete with Agents in Your Farm
Stay successful in your farm, no matter how tough the competition. The real estate industry has always been competitive. We’ve
Staging Trends
What’s trending in staging right now. You probably already know that great staging really helps sell a home. But, you
Become a Neighborhood Expert
Neighborhood experts know, you’re not just selling a house, but the location too! When you’re selling homes, you’re selling more
Create a Successful Business Card
We’ve gathered 6 tips to help you create an effective business card. A business card is essential for any professional,
3 Ways Technology Is Improving the Real Estate Industry
Use technology to enhance the trust between agents, buyers, and sellers. By now, technology is ingrained in our daily lives.
Trick-or-Treat: Celebrating Halloween During COVID-19
How to make the spooky season possible this year. This year might feel more like a trick than a treat,
Maintaining Effective Partnerships in a Socially Distant World
GET TIPS ON STAYING CONNECTED AND MAINTAINING EFFECTIVE PARTNERSHIPS IN A WORLD THAT FEELS A LITTLE DISCONNECTED. Life may feel
How to Create a Consistent Marketing Plan for Your Business
Learn how to market your business effectively. Navigating the world of marketing can sometimes feel overwhelming. There are so many
Understanding the USPS Mover’s Guide & Tips for an Easier Move
Help keep the moving process as stress-free for your clients as possible. When your clients are in the process of
Selling a Home with (or without) a Bar
Our living rooms are turning into our favorite neighborhood bars. People are spending more time at home than ever before,
How to Leverage the My Marketing Matters Portal for Your Growing Business
We built our marketing portal to simplify your workflow. Learn how to make it work for you. We purpose-built our
6 Reasons Direct Mail Marketing Helps You Stand Out
Get your name in front of your clients and make an impression. Direct mail marketing is a tried and true
How to Develop Your Professional Image While Working From Home
Maintain your professional image even if you’re wearing sweatpants to work. Many of us are working from home right now.
5 Tips for Staying Flexible and Building Resilience to Perform Your Best
PERFORM YOUR BEST BY BUILDING RESILIENCE AND FLEXIBILITY TO BECOME A SUPER SELLER. We’ve all learned a lot about flexibility
How to Boost Interest in Your Listings
Sell a home faster with these tips In a market where there is more interest than inventory, houses are selling
Sell Your Listings Faster With Great Photography
PROFESSIONAL REAL ESTATE PHOTOGRAPHY IS THE KEY TO EFFECTIVE DIRECT MAIL MARKETING. High-quality real estate photography will show off what
Why you shouldn’t be worried about your marketing being delivered
Many people depend on the USPS for packages, prescriptions, bills, and important communication, but we both count on it for
Tips for an Environmentally Friendly Household
If you’re looking to become a little more environmentally friendly, one of the easiest ways to start is by making
How to be More Productive at Work
At this point, the novelty of working from home may have worn off. Instead of it being something exciting and
Making Changes Before Selling Is the Key to Happy Clients
KEEP YOUR CLIENTS HAPPY BY DISCUSSING THE CHANGES THAT NEED TO BE MADE BEFORE LISTING THEIR HOME. Selling a home
Keeping Informed with Informed Delivery
USE INFORMED DELIVERY TO KEEP TRACK OF YOUR DIRECT MAIL MARKETING CAMPAIGNS. Informed Delivery has been around for a few
Email Marketing Do’s and Don’ts
Using email as a marketing tool can be an effective way to stay in touch with your clients, but it
How to Introduce Yourself to a New Farm
August is a busy time of year. The summer real estate season is coming to an end, schools are starting,
How to Help First-Time Homebuyers
When looking to buy a home for the first time, there are countless things to keep track of. While it’s
Setting Up a School-Friendly Environment at Home
I bet at the beginning of 2020 you didn’t think you’d be a homeschool teacher, did you? Well, here we
COVID-19 Moving Tips
This pandemic has many people reconsidering where they want to live and many others are in the process of completing
Self Care Tips for a Busy Real Estate Season
Stress is becoming increasingly common in our everyday lives. It can be easy to feel overwhelmed, busy, and a bit
How to Improve Your Communication
IMPROVE YOUR COMMUNICATION When you’ve been working in the same field for a while, it’s easy to forget that you
Brighten Up Your Home on a Budget
If you live in the United States (or really, anywhere) chances are that you have spent a lot more time
This Pandemic Is Making Us Stronger
The current pandemic has changed our lives in so many unimaginable ways. We’ve had to alter how we socialize, work,
Start Planting Now For Fall Harvest
It’s not too late to start gardening this year! While many people began gardening back in the early spring, there
Questions to Address During Virtual Home Tours
TOP 9 QUESTIONS TO ADDRESS DURING VIRTUAL HOME TOURS If you’re finding yourself hosting more and more virtual open houses,
Marketing with Facebook
Facebook is the largest social media platform. The wide range of users makes it a great social media platform to
Marketing with Instagram
Social media is a great way to market your business and gain clients and recognition. Most platforms offer different paid
How to Host a Socially-Distant Open House
9 WAYS TO HOST A SOCIALLY-DISTANT OPEN HOUSE If you’re starting to venture back into holding in-person open houses, there
How Much Should You Spend On Marketing?
Marketing is fundamentally one of the most important ways an agent can put themselves out there to try and gain
What Social Media Platforms Should You Use?
Social media gives businesses the power to reach out to their clients and advertise to new ones. In the real
How to Make Your Backyard Feel Like an Oasis
Even though stay-at-home orders are lifting, there are still restrictions in place for restaurants, parks, and pools. While a getaway
Use Direct Mail to Stand Out
It wasn’t too long ago when direct mail began overwhelming people and became the conventional way to reach potential customers
How Millennials are Changing the Home Buying Process
The home buying process has been pretty consistent over the last 50 years. However, as technology continues to advance and
How Consistent Marketing is Like Your Resume
Your resume is an overview of your professional accomplishments to show future employers what you can do. Resumes include your
How to Use Your Marketing to Tell a Story
Real estate storytelling combines social media, videos, mailings, and emails to tell a story about a property, an area, or
Using Mailing Campaigns Wisely
In a time where technology is starting to dominate the world, the real estate industry is moving with it. Buyers
How to Survive the Real Estate Off-Season
When the market is slow, it’s hard to stay productive. The off-season doesn’t have to be downtime. Use it to
The Next Great Migration
With all the time people have spent indoors and at home in recent months, they have a newfound appreciation for
Six Tips for Virtual and Live Home Tours
Virtual home tours are rapidly rising in popularity. Whether you produce the video on your own or hire a professional
It’s Time to Encourage Your Clients to Put Their House Back on the Market
Stay-at-home orders and social distancing guidelines have spread across the country. These restrictions have taken a toll on the economy
COVID-19’s Impact on Real Estate in the US
How has COVID-19 impacted the industry? The current coronavirus pandemic has had a significant impact on businesses. Since the stay-at-home
The Hidden Opportunities of a Challenging Market
With so many people staying home right now, the real estate market has slowed down quite a bit. People are
#GivingTuesdayNow
7 Ways You Can Contribute to The Community and Support Local Businesses As a Real Estate Agent Lily Lebowitz As
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